"Boy, did you ever hit a sore spot with me."

That was the comment from a woman named Martha Miller who was responding to my story on single supplements, published recently in the Dallas Morning News. (and also here, if that link's expired)

Her anger is directed at the tour operators I wrote about. It's misplaced. But it gave me an idea. About how travel companies could eliminate the traditional single supplement and take the heat off themselves. I'll get to that in a minute. But first, Miller's peeves.

You know how some tour companies think they're offering a service matching solo guests up so they can avoid the single supplement? Doesn't sit real well with Miller. Living quarters are intimate, she says. A place where you bathe, sleep, change clothes and take care of "hygiene issues."

Sharing with a stranger? "That simply boggles my mind! I'm not a 12-year-old girl going off to Scout Camp, for God's sake!" The single supplement is "astoundingly insulting" and "blatant discrimation."

Miller, 48, enjoys traveling on her own, so she's paid the single supplement many times. So obviously she can afford it. But she begins these trips with a sense of annoyance, and a feeling that she is being "blatantly" robbed. "With the robber smiling straight in my face while doing the robbing!!"

Let's go to the root of the problem. It's not the tour operators. It's the hotels, motels, inns. They build rooms for two and charge a solo traveler the same room price. It would be nice if they built some single rooms and charged less. But I don't see that happening any time
soon (although hotels in other countries have done so.)

Yet I don't recall hearing anyone in my presence getting angry at hotels for this policy. They accept that that's the way it is.

Yet when, say, a biking company puts together meals, routes, guides and hotel rooms and tells people there is a single supplement – which essentially is the cost that the hotel charges the company for the room – people get spitting mad…at the biking company.

In thinking about it, I wondered if an alternative is possible. What if travel companies charge per person whether you're traveling solo or as part of a couple? They can start by calculating their costs based on one person occupying each room. They tally that cost and put that price in the catalog. It would be higher than under the "normal" way.

Try to stick with me here.

Now, let's say the travel company ends up booking 10 "solo" rooms at $100 apiece for a six-night trip. And then, 15 people sign up. Including six couples. And every individual pays the same price.

But couples paid double the room cost, you say. Here's the next part. The travel company sends a notice that everyone's going to get a refund of $120. That's based on dividing the entire week's hotel bill for 15 people into 15 equal parts. And refunding the amount gained by having three extra people in three of the rooms.

Double occupancy travelers (the DOT's) might shout, "Unfair, unfair!!" (Instead of the solo travelers, for a change.) Yes, couples are paying more for a room than they would have if they were on their own.

But if the trip is unique, or isn't outrageously more expensive than a comparable trip, it could be a non-issue.

On the other hand, solo travelers might flock to a company that prices this way. 

Couples could complain, "But they're getting a whole big room for themselves." Except, that couples don't want a private room. They prefer to be together, don't they?

Two people sharing a room could shout, "We're being charged double for the hotel room." (Which isn't technically true. Keep reading.)

Those couples or pairs of friends don't have to take such a trip. They could book everything on their own. But it's possible they'll end up paying more doing that. By not reaping the benefits of a tour operator's volume discount. And they'll certainly spend a whole lot of time planning, and time is money.

In addition, the couples also will get some money back. The more couples there are, the more that refund would be. While couples would pay more for the room than if they'd stayed at the hotel on their own, they won't end up paying twice as much.

Okay, that was a lot to follow. And I don't suspect that I will start a trend. It just was a fun first stab at trying to figure out how to give solo travelers some slack. Comments welcome.

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4 responses to “Travel companies need to solve the single supplement problem”

  1. Ted Avatar

    Your creative suggestions are, alas, absurd. The inescapable facts are
    (1) that two really can travel more cheaply than one; and (2) that most
    customers of packaged travel companies travel in pairs or groups.
    A room costs a hotel the same (and must generate the same revenue) whether one
    person occupies it or two; so it will necessarily cost you more
    (typically twice as much) if you want it to yourself rather than sharing
    it. Any packaged travel operator thus has no choice but to charge some
    sort of premium for single occupancy. Unless they’re specifically
    marketing packages for single and solo customers, it would make no
    business sense to alienate the majority of their customers with any sort
    of tricky reversal of the normal “per person double occupancy” pricing.
    If you want to save money traveling alone independently, the only real
    way is to choose a less expensive hotel. But with packaged travel, we
    can realistically ask for two options.
    The first option is to charge a fair and reasonable supplement that
    passes on only the extra cost of one person occupying a room and nothing
    more, perhaps 25% or 30%. That’s different from the practice of some
    companies (most notably cruise lines) that charge singles the full price
    (or sometimes more) for two people, amounting to a penalty rather than a
    supplement. That does more than pass on the added cost of single
    occupancy; it gouges singles for all the presumed profit from the
    extra-cost items a missing roommate would buy. Since there are travel
    companies that do charge a fair and reasonable supplement rather than a
    double-priced penalty, we can reasonably assume that the ones that do
    charge the penalty really don’t want single customers.
    That’s presumably because they can fill their coaches or ships with couples, families, and groups, so they don’t want to bother with singletons. To them I can only
    say (as bowdlerized for family viewing), “You can go practice the procreative act upon yourselves!”
    The other realistic option is to quote prices up front for both “per
    person double occupancy” and “single occupancy.” For the reasons I
    previously stated, the latter will unavoidably be higher. But as long as
    the difference amounts only to their added cost of single occupancy,
    without punitive profit or speculative gouging, then it’s fair and
    reasonable. And even if the “single occupancy” price is the same as the
    “double plus supplement,” the fact that they welcome singles by not
    asking them to do their own arithmetic makes such products a good choice
    for singles. A company that markets holidays specifically for singles
    (as a few do in Britain) would price their products only as “single
    occupancy,” which presumably would factor in the added cost of one
    person occupying a room that accommodates two.
    The common denominator here is that companies would welcome single and
    solo customers by being up front and honest, and specifically by not
    gouging or deterring them with punitive “supplements.” I think that’s
    all we can ask from tour packagers today. Things may change if hotels
    decide to cater to the burgeoning single demographic by building single
    rooms that they rent for half the rate of double rooms.
    That’s always possible, as is a tour packager negotiating in volume for single-occupancy accommodations to reduce that extra cost.
    Finally, it’s good to read your article, which I missed when it came out
    a few months ago. Did you receive any response that indicates any travel
    executives who might be able to change things actually read it? I’m also
    completely surprised to find out that I moved to San Francisco. But I’m

    very disappointed at how much San Francisco resembles Los Angeles.

    Ted R. Marcus http://www.tedsimages.com

    Travel and scenic photography, with irreverent commentary

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  2. boldlygosolo Avatar

    Hi Ted,
    Obviously, I don’t believe my suggestions are “absurd” or I wouldn’t have put them out there. But they are unusual…
    And, you say it is an inescapable fact that two people can travel more cheaply than one. I disagree.
    If I chose to go on the same organized bike trip a couple did, I’d pay exactly half what they did. Because I would accept a room share with someone else on the trip.
    You later qualify your “inescapable” statement by saying that’s if you want a room for yourself. Not everyone cares. Many people appreciate a company’s offer of a roommate to lower their costs. Of course, many don’t. But for those who don’t care, one can travel as cheaply as two.
    As for the cruise issue, I agree, cruises gouge singletons because the cruise lines need as many people on their boats as possible to pay port taxes and buy goods they hawk on board. And to gamble. That’s where their profits come from.
    On your point of fair versus punitive single supplements, how do you determine whether companies charge one versus the other? How do you know when to get pissed off?
    You could ask the tour company if they’ve added a profit for themselves to the single supplement. Maybe you’d get a straight answer, maybe you wouldn’t.
    Then, the only way to find out would be to call each hotel, get their rates and add them up to see if it matches the single supplement you’re paying. Not going to happen. So, I repeat, how do you know when to get mad?
    As to my suggestion of smoothing out prices for solo travelers… I know it sounds a little, shall we say, unusual. But couples sign up with tour companies because of the services they provide. Experience with routes. All the planning and booking. Perhaps some luggage carrying and transportation between places.
    If those couples like the price offered, they’ll pay it. If they don’t, they won’t. If the company does some balancing of hotel rates so it’s more equitable all around, I’m not sure it would have that much of an impact.

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  3. Ted Avatar

    The fact that you’re accepting a room share merely emphasizes the point that two can travel more cheaply than one. You’re traveling as half of a double occupancy couple, except you’re letting the tour operator provide you with the other half instead of bringing someone you know. It’s the travel industry’s only available exception to the Immutable Law of Double-Occupancy. If you weren’t willing to let the tour operator remedy your violation of the Law, you’d be paying more to travel as one than everyone else pays to travel as two.
    If you’re able to enjoy a trip that involves sharing accommodations with an unknown total stranger, good for you! It greatly broadens your options, and also affords you the opportunity to meet new friends who might be great future travel companions. Since my experiences with assigned roommates have been uniformly miserable, there’s no way I’d be willing to accept the risk of having my vacation ruined or diminished by roommate difficulties. I’ll agree 100% with Martha Miller.
    As for knowing when to get pissed off about a single “supplement,” I listen to my bladder. Over the years it has developed these completely arbitrary criteria for what is fair and what is punitive:
    30% or less = A fair and reasonable supplement. Now where do I sign up?
    50% = Make a trip to the men’s room before deciding if the bottom line is worth the price.
    75% or more = Call a urologist! And then throw the brochure in the recycle bin, since the penalty clearly shows they don’t want my business!
    In practice, this actually varies. If it’s a cruise, a 75% penalty is somewhat of a bargain. A 50% supplement is probably a good deal (which likely indicates desperation).
    As for the “smoothing out” of prices, it’s not just couples who judge a tour operator by the service they provide. But price also matters. I think a company that deviates from the standard “PPDO” pricing will be at a severe competitive disadvantage for the overwhelming majority of its customers who travel in pairs, families, and groups– unless they’re a niche operator that markets specifically to singles. On the other hand, it would be nice to give “normal” customers who travel as couples a taste of what singles routinely have to deal with.

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  4. boldlygosolo Avatar

    Okay, Ted,
    I’m going to agree to disagree on the technicalities of traveling as cheaply. Although it’s always fun to keep arguing. Anyone else want to chime in?
    And your percentages for determining fair single supplements make sense.
    But I will continue to theorize about why smoothing out prices might work. No two companies run the same exact trips or get the same exact deals, I presume. And they don’t all charge the same price for similar trips.
    So why couldn’t a company wheel and deal with hotel owners on price but use whatever discounts it gets to do the smoothing out I’m talking about? Instead of discounting by room, discount by person. So, perhaps, couples would pay what a normal room costs and $100 discount per room over the course of the week, say, goes to solos who otherwise would pay double for lodging?
    I don’t think it necessarily would make a trip discernibly more expensive than another company’s trip to the same area. When I’ve comparison shopped, I’ve been willing to pay a few hundred dollars more to go to a particular sight or area that was included on one trip but not another. Or to go with a particular company because I knew it was reliable or because I’d been with them before.
    These are random thoughts on the possibilities. I don’t know how tour companies do their pricing. But at some point soon, I’m going to call a few and see what their arguments (presumably against) would be.
    Stay tuned. But no deadlines, please!

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