Tour operators increasingly are targeting solo travelers with "singles-only itineraries," a story in Friday’s USA Today says. "The move is designed to tap into a growing lucrative market."
Yup, that would be the baby boomers. Like the elephant in the boa in "The Little Prince," it’s always obvious what stage of life the boomers are in. Wherever they go, market trends follow.
I soon will be writing a story on the same subject with a lot more detail (they don’t get to write very long in USA Today). Stay tuned. I’ll let you know when it’s published and will, of course, link to it.
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